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People who say that article marketing is dead, because nobody reads their articles, let alone, visit their website, are missing the point in writing articles for traffic and profits. Here are 4 common article marketing mistakes that you should avoid if you want to benefit from your articles. 1. Using a poor title If you want to get people open/read your article, then you better make a great title. It's not enough to just list the content of your article in one short sentence. You should use a clear statement or benefit. For example, if your article is about tennis playing tips, then don't just give it a title like: How To Play Better Tennis. Instead use something like: How To Improve Your Backhand With 3 Easy To Implement Steps And Amaze Your Tennis Partners. Offer the biggest benefit to your reader right in your article title, and your article will be opened and read more often. 2. Not offering your readers the right information. The main reason why people read your article is because they are searching for something specific. Maybe they where looking to train their puppy. Or fix a bad relationship. If you use the right keywords in your article title and body, then the search engines will bring up your article first. So make sure that you offer value in return for that click. Your article must give readers what they were looking for. It can be a list of how-to tips, or a clear answer or instruction on how to solve an existing problem. By doing this, you will be considered as an authority and people will feel a stronger urge to click the link in your resource box to find out more about your business or service. 3. Trying to hard to be a writer. Great articles always read easy. So keep it simple. Always write in short paragraphs. Use blank lines to keep people glued to your copy. Don't distract them with difficult words or terms that they need to look up in a dictionary. There is no need to show off. Be direct and clear when you explain something, and don't be afraid to dumb own your copy. It will reward you. 4. Using a poor resource box or bio I see many article writers using a resource box like: The author of this article owns a website at xxxxx, and lives with his wife and kids in xxxxx So? Who cares who wrote the article. People are only interested in what is in it for them. They don't want to hear how great your website or family is. They want to hear what they can win by visiting your site. The purpose of a resource box is to grab your readers by the neck and make them click over to your website where they can find more information, and eventually order your product or service. So, it's much better to use something like this in your resource box or bio: If you found this article useful, I invite you to visit my website at xxxx where you will get more tips/a free report on the subject of xxxx.
Always
keep these 4 important tips in mind if you want to let your articles
work for you. And the rest will come automatically. |
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